The world is changing – and so is retail. For instore retailers, the challenge is to provide customers with innovative shopping experiences. Digital Services such as Indoor Positioning help to gain new consumer insights, improve customer satisfaction and increase sales. Use proximity marketing to push sales directly or provide indoor navigation or smart shop assistance to increase shoppers’ comfort. In a first pilot project this could increase revenues by up to 40%.
Smart insights you might want Our Digital Services experts empower you to get a new transparency of your building and to create new value propositions and business models with light and the Internet of Things.
Creating light creates emotions. A research study on LIMBIC® clear, that depending on a person’s personality also the way to activate their senses and guide their perception can be different. Lighting, adjusted to their limbic types can make an impact. Indirectly time spent and the shopping experiences itself can be positively influenced and lead to increased revenues. Qualitative light in combination with dynamic controls make this possible.
Exactly the light you need Our lighting management systems allow you to control and manage your indoor and outdoor lighting. And because of their open data interface, our systems enable innovative data services.